A HYBRID Athlete, Jonathan Coyle has taken the fitness world by storm combining a relentless work ethic and passion for inspiring others in and outside of both the CrossFit Box and the Gym. Coyle uses both forms of fitness to build his ideal physique. He has one goal and one goal only, to forever destroy the current concept of what it is to be fit. His philosophy that functional movement trumps purely aesthetic oriented workouts defies the current norms of the fitness industry. His unique workouts, detailed meal plans, philosophy on life and unrelenting determination to be a catalyst for change has caused the fitness world to take notice. However, it is his Faith in Christ and his ability to achieve extreme results in and outside of the gym that has gained him a very loyal following on all social media platforms from professional athletes to stay at home moms.
His passion and commitment to inspiring others within the fitness community is what CEO of SHREDZ® Arvin Lal noticed in the first place. “Jonathan is the ultimate professional, an outstanding individual with character that far exceeds anyone else out there, he’s just a real genuine guy, the way he carries himself on a daily basis, he understands that thousands of people look up to him, and he seizes that. He takes a tremendous amount of pride in setting the example for other athletes, married men, and followers of Christ. I love having him apart of the SHREDZ family because I can always count on him to exceed my expectations and go above and beyond for our brand.”
In 2009, Jonathan decided to shake up his training routine and give CrossFit a shot. His dedication and pursuit of extreme results really brought on an amazing transformation not only physically, but mentally as well. “In 2009 I walked into Orange Coast CrossFit (OCCF) in Costa Mesa California not knowing what the heck I was doing, I struggled several times during the first few months on my daily WODS. However, my mindset never changed, I knew that the results would come if I had just stuck with it. I was motivated and needed to change my life, little did I know that stepping into the CrossFit box would open up a whole new world of opportunities, and eventually the greatest gift of all, my wife Natalie.”
Coyle and Natalie first met at OCCF where he consistently trained, “Eva and I have mutual friends in the fitness industry and they directed her to me when she expressed interest in CrossFit. We started texting and at first I didn’t think too much of it. My schedule doesn’t allow for me to train other people and I wasn’t too enthusiastic at the prospect of wasting my time giving some model an orientation to my sport. CrossFit is extreme and brutal fitness; most athletic men can’t hang and quit. So I didn’t expect much from a fashion model from LA. I kept trying to scare her off by telling her particularly brutal work outs that I was going to have her do. To my surprise she kept responding with “Bring it!” That threw me for a loop, I had never had a girl respond like that and the more I kept trying to scare her off the more she expressed excitement in attempting insane workouts. I knew I had to meet this crazy chick!
Eventually Natalie made the drive down from LA to OCCF on a Monday Night to workout with Jonathan. ”I was doing some muscle ups with some buddies at OCCF when she walked in and I didn’t see her at first, I heard someone say my name and I turned around and saw her for the first time. It was like I walked into a dream, I had never seen anything so beautiful. Love at first sight is the cheesiest thing, until it happens to you. That night we gave her a brutal workout and I know it had to have been killing her because it was designed to be intense, but she is relentless and never shows weakness. She pushed through, didn’t complain once, and killed it. She blew everyone away. Needless to say it was over for me. My buddy asked, “Who is that?!?” because he was legitimately impressed with her performance. I answered without even thinking, “That’s my wife.” Today Jonathan and Natalie both reside in Orlando, Florida where they train at a CrossFit box and often film for the E! Network Reality series Total Divas.
At the beginning of 2013 several doors started to open for Jonathan as he continued his rise as the “Underground CrossFit King” where he appeared in multiple editions of UFC Magazine, ad campaigns for Vanguard MMA, Iron Fist Athletic, numerous fitness shoots, and he filmed the NIKE UNBROKEN campaign for Berube Films. His sights are now firmly set on shattering the myths of mainstream fitness and forever leaving his mark on the industry. Jonathan has a Bachelors of Arts degree in History at California Polytechnic State University, San Luis Obispo. He also hold an MBA from Hope International University and attended law school at Western State University. In September of 2013 he signed with SHREDZ® and made his first appearance with “Team Shredz” at the 2013 Olympia Expo in Las Vegas, Nevada. “The Olympia was my first experience with Team Shredz and it really solidified my decision to sign with them, they care about every single person that supports the brand. The movement that Arvin Lal and the other Shredz Athletes have created is phenomenal and I feel has truly changed the industry forever. This team just GETS IT, they understand what it takes to change the world and help people reach their ultimate fitness goals, and live a better more healthier lifestyle. It’s that work ethic and relentless pursuit to change the fitness industry that convinced me to sign with this team, they truly treat every athlete and corporate employee like family, and to me that is worth more than money, you can’t put a price on that.” Jonathan Coyle is an outstanding addition to the SHREDZ® team, and his rise to the top of the industry is inevitable with his incredible work ethic and positive attitude.